FOR IMMEDIATE RELEASE: Wednesday, April 20, 2022
CONTACT: Cassie Solberg | 406.869.3722
Visit Southeast Montana Highlights Local Culinary Ingenuity with Southeast Montana Burger Trail
New Burger Trail Invites Visitors to Try Unique Burgers at 24 Locations Across the Region
Billings, Mont.—As the summer tourism season approaches, Visit Southeast Montana is launching a new visitor attraction that’s sure to pique the curiosities and appetites of foodies looking for a true taste of Montana—the Southeast Montana Burger Trail.
With 24 locations across the region, the Southeast Montana Burger Trail boasts burgers as unique as the communities themselves. From the unexpected “Mango Burger” at June’s Bungalow in Colstrip to the branded—literally—“Wibaux Burger” at Los Vaqueros in Wibaux, to the spicy “Diego” at The Grand in Roundup, each burger has a story. The trail pulls them all together and guides burger connoisseurs along a tasty route.
“I grew up in a small town myself, and I know that the best food is often served in the most unlikely places—it’s a secret the locals know well,” said Brenda Maas, director of marketing for Visit Southeast Montana. We strive to move visitors off the Interstate, into our rural communities. As visitors drive past thousands of acres of ranches and farmlands, we’re inviting them into our restaurants for a burger.”
Maas and her teammate, Cassie Solberg, ate their way across the region and personally sampled all 24 burgers while meeting with the owners and operators of each establishment.
“The bottom line is, our burgers are tasty,” said Alecia Smith, owner and operator of The Joseph Café in Forsyth. “The burger trail allows us to continue to build our businesses and communities by showing more visitors where they can get an artisan burger that’s off-the-beaten-path.”
For a project of this caliber, Visit Southeast Montana partnered with the chambers of commerce in each community, plus convention and visitors bureaus (CVBs) in Billings, Miles City, and Glendive. Visit Billings and the Montana Beef Council sponsored the printed maps.
The burger trail combines Montana’s top two industries—agriculture and tourism—to promote the area’s charming towns and restaurants as visitor destinations and encourage tourism spending across the Southeast Montana region.
“Cattle are beneficial to a sustainable food system and beef is a nutrition powerhouse,” said Chaley Harney, executive director of the Montana Beef Council. “We are delighted to see the Burger Trail come to life featuring our favorite protein.”
About Visit Southeast Montana
Visit Southeast Montana, one of the state’s tourism regions, strives to increase visitation by increasing awareness of the region, showcasing the cultural heritage, developing memorable experiences, and educating residents about the economic benefits of tourism.
To learn more about Southeast Montana, contact Brenda Maas, director of marketing for Visit Southeast Montana at email@example.com, office: 406-294-5270 or mobile: 406-690-6307.
Photo credits: Visit Southeast Montana. High-resolution photos from each stop along the Southeast Montana Burger Trail are available for download upon request. Please contact firstname.lastname@example.org.